Step-by-step market research for beginners: define your market, analyze competitors, and validate demand with real data.
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This course contains the use of Artificial Intelligence.
Market Research 101 is a practical, step-by-step course that teaches you how to research any market, understand real customer needs, analyze competitors, and validate demand before you waste time or money building the wrong product, service, or course. You will learn how to convert a vague idea into a clear research plan, how to find what customers truly want, and how to make confident decisions using evidence instead of guesswork.
Inside the course, you will master the foundations of market research and the exact workflow professionals use. You will learn how to define a clear research objective and scope, how to map your market and identify the right customer segment, and how to estimate TAM/SAM/SOM in a simple, beginner-friendly way. You will learn how to study direct and indirect competitors, how to extract real insights from reviews and customer language, and how to use free secondary research tools like trends, search intent, communities, and competitor data to find strong demand signals.
You will also learn the two most important primary research skills: customer discovery interviews and surveys. You’ll learn how to ask the right interview questions without bias, how to uncover pain points, triggers, decision criteria, and objections, and how to design surveys that measure what truly matters. Then you’ll learn how to analyze results in a beginner-friendly way, turning raw data into clear findings, real insights, and decision-ready recommendations.
Most importantly, you will complete a full project and build a professional Market Research Report from scratch. By the end of this course, you will be able to produce a report that includes market mapping, customer insights, competitor analysis, positioning direction, pricing signals, and a validation plan so you can confidently decide what to launch next and how to test it quickly.
This course is designed for beginners, entrepreneurs, creators, marketers, and anyone who wants job-ready research skills. No prior experience is required. If you can use a laptop and the internet, you can follow along and apply everything immediately using simple tools and a clear framework.