Learn product strategy, customer discovery, product mindsets & outcome-driven roadmaps
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Course Description
Ready to lead products that customers love and businesses rely on? In this hands-on, step-by-step course, you’ll:
Grasp the full scope of the Product Manager role and how it differs from traditional delivery
Build a rock-solid product strategy: craft a vision, set OKRs, map customer value and prioritize ideas
Master discovery techniques interviews such as Jobs to be done, surveys, prototypes and experiments to validate real user needs
Shift from output driven to outcome focused, embedding product practices for faster learning
Select, track and interpret the right metrics (pirate metrics, leading vs. lagging indicators) to steer to product market fit
You will also learn how to:
Create a structured backlog that prioritizes work based on Customer and business value
Create a data dashboard which you will use to inform decision making, strategy and steer the product & team.
Run effective alpha and beta experiments, write clear hypotheses and decide when to scale or kill ideas
Coach teams through the build-buy decision, prototype at the right fidelity and set up rapid feedback loops
Apply best-practice tools and templates—from Lean Canvas to Customer Journey Maps—so you can hit the ground running
By the end of the course, you’ll walk away with a complete playbook, real-world case studies, and confidence to take any product from concept to live, data-driven success. Let’s get started!